Understanding Your Homeowners Association: The Role of Effective Management and Communication
- Mikaela Carnes
- Mar 13
- 4 min read
Updated: May 24

Common Interest Communities (HOAs) are not just neighborhoods—they’re businesses. Every homeowner is a stakeholder in this operation. Decisions are made by the Board of Directors, but daily activities often fall to an Association Manager. However, many Association Managers oversee multiple communities. As a result, your HOA is just one part of their workload. This can create management gaps, missed opportunities, and decisions that may not align with community needs. As accountability grows, stakeholders must understand the underlying challenges that contribute to these issues.
The Issue of Management Availability
One of the biggest hurdles HOAs face is the fact that no one is fully dedicated to managing the Association. Board members, homeowners, and the Association Manager contribute what they can within their time and skills, but none hold sole responsibility.

The balance between professional and personal lives often strains relationships between Board Members and Managers. Board members read emails at night and on weekends, while Managers typically operate during regular business hours. Managers require Board approval to take action, leading to delays and unresolved tasks. These missed connections often cause confusion and stagnation.
Managing an HOA can feel like juggling competing responsibilities. Picture an Association Manager juggling multiple tasks simultaneously, each needing different levels of attention and coordination. It’s a constant struggle to stay organized while meeting demands from all sides.
Constant Turnover: The Revolving Door of Management

Burnout and turnover are common among Association Managers due to the demanding nature of their roles. According to Zippia.com, the average tenure for an Association Manager is only 1-2 years, compared to 4.1 years for U.S. workers (U.S. Bureau of Labor Statistics). This short tenure creates a revolving door for both Managers and Board Members. Such frequent changes disrupt continuity and require constant adaptations to new leadership with varying expertise and priorities.
Board Members, often volunteers serving limited terms, also struggle with leadership consistency. When reliable leadership is absent from an Association, time and direction are lost. The team must simultaneously work to establish a clear path forward—reviewing disorganized records, piecing together past decisions, and addressing unresolved issues.
A Call to Modernize HOA Operations
One critical challenge is the disconnect between outdated practices and today’s digital world. Many Associations still rely on paper records and physical filing systems. Communication often occurs through printed newsletters and mailing. Meanwhile, most homeowners expect instant access to information and streamlined communication.

In Washington State, a Resale Certificate is required for Condominiums and will soon be necessary for all Common Interest Communities (HOAs). These documents can be extensive, presenting hundreds of pages of information in electronic format. Homeowners agree to everything provided in the Resale Certificate when they sign their Escrow paperwork. As previously noted, the intricacies of an Owner's Association are often misunderstood, leading to one of the biggest challenges Associations face: Communication. This pertains to the missing expectations and understanding of how an Association communicates.
In an era of short attention spans and fierce competition for focus, HOAs must evolve. Without adaptation, HOA operations can feel out of touch. A clear, standardized communication policy is essential. HOAs must address the diverse needs of their stakeholders. This can include normalizing new-owner orientations and providing clear guidance on how the Association communicates and operates. By implementing structured onboarding, Associations can reduce confusion, improve engagement, and foster a stronger sense of community.
External Pressures on HOAs Are Increasing

Beyond internal challenges, HOAs face increasing external pressures. Rising insurance premiums, stricter mortgage requirements, and heightened scrutiny from lenders and insurers demand more transparency and professionalism in management. Associations must handle financial records, reserves, and governance more structurally and responsibly than ever before.
Lenders and insurers require clear financial records, current reserve studies, and professional oversight. Homes lacking these systems can encounter difficulties when homeowners attempt to refinance, sell, or secure insurance coverage. Previously, as an Association Manager, I often responded to emotional calls from anxious buyers, sellers, and real estate professionals. They were trying to close deals, and requests for structural reviews or special assessments with tight deadlines were overwhelming. Yet, it also made it clear that Associations need robust systems to address external concerns. Proactive measures are essential.
How Building Bloc NW Can Help Your HOA
This is where Building Bloc NW steps in.
With extensive experience in Association Management and Common Interest Community governance, I understand the struggles HOAs face. Building Bloc NW was founded to assist Associations in gaining control of their records, improving communication, and creating structured systems for daily operations.

By organizing records, digitizing essential documents, creating unified timelines, and establishing clear communication policies, I can help Associations stay organized and ready to handle external demands. My goal is to offer administrative support that guarantees critical documents aren't lost in transition. This ensures Board Members have the tools needed to govern effectively.
Through comprehensive onboarding for new owners and tenants, I design systems that ensure continuity, clarity, and ease of access. I help sift through years of paper records, digitize essential information, and streamline systems to eliminate confusion and inefficiency. With these enhancements, Associations can easily navigate changing leadership and the pressures of the external environment.
By embracing improved administrative coordination, cloud-based solutions, and effective project management, Associations can boost efficiency, reduce risks, and ensure long-term financial stability. Running an HOA like a business is more than just governance—it’s about protecting the success and longevity of the whole community.
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